Dandenong Market - Market Square Business Case

 

Dandenong Market Square Business Case

Client
Dandenong Market Pty Ltd

Location
Dandenong VIC

Architect
Tandem Studio

Traditional Custodians
Bunurong & Wurundjeri

Located at the centre of Australia's most culturally diverse municipality, Dandenong Market is the second oldest and second largest of only five municipal markets in Melbourne.

Older than Dandenong itself, the Market is part of the social fabric of the region – a trading, meeting, and gathering hub for almost 160 years. Food vendors are integral to the market experience. Maytrix delivered a compelling business case to transform the food princt into a vibrant Market Square - a focal point and activity hub tto revitalise the market as a regional destination.

the organic growth of the Market

The strategic approach expands and diversifies the food offering and trading opportunities. Ite addresses limited and aging infratsructutre.

A traditional working markets with traders from over 150 nationalities, the Dandeong Market It is home to 200 small businesses in one of Australis most cultirally diverse regaions. it is a destination for authentic street food and fresh produce.

Food Market precinct and The Market Square is the focal point of the Market.

Challenged by Maytrix delivered a compelling business case set out the strategy and concepts to revitalise the food precinct, transforming it into a vibrant activity hub expanding and diversifying the food offering and trading opportunities. Realising the business case delivers significant social and economic benefit for the community and region.

Dandenong Market is a traditional working market at the heart of community life, with the most authentic street food in Melbourne.
— City of Greater Dandenong

Unlocking the full potential of the Market Square precinct, the business case addresses ageing infrastructure, strengthens trader operations, and improves access and circulation. It builds on Dandenong’s cultural vibrancy to extend trading opportunities, increase employment, and support long-term food precinct sustainability. A flexible framework supports revitalisation of the food and beverage offer, while the strategic design-led approach delivers cultural, social and economic vibrancy and aligns infrastructure delivery with precinct operations and activation outcomes.

A strategic business case for Dandenong Market Square models demand, benefits and upgrades. Maytrix delivers a framework to secure investment, boost employment and renew precinct infrastructure, protecting the market’s role as a community anchor.

Dandenong Market - Market Square
Image - Dandenong Market Pty Ltd

A strategic business case for Dandenong Market Square models demand, benefits and upgrades. Maytrix delivers a framework to secure investment, boost employment and renew precinct infrastructure, protecting the market’s role as a community anchor.

Dandenong Market - Market Square
Image - Dandenong Market Pty Ltd

A strategic business case for Dandenong Market Square models demand, benefits and upgrades. Maytrix delivers a framework to secure investment, boost employment and renew precinct infrastructure, protecting the market’s role as a community anchor.

Dandenong Market - Market Square
Image - Dandenong Market Pty Ltd

A strategic business case for Dandenong Market Square models demand, benefits and upgrades. Maytrix delivers a framework to secure investment, boost employment and renew precinct infrastructure, protecting the market’s role as a community anchor.

Dandenong Market - Market Square
Image - Dandenong Market Pty Ltd

Customer loyalty rules the market even at times of great discontent…the traditional marketplace was not only for trading but a forum for community debate and engagement.
— Dandenong Market - Celebrating 150 years

Anchoring Dandenong Market’s future as a vibrant multicultural trading hub, the Market Square precinct delivers permanent infrastructure to strengthen food trader viability, diversify market activation and enhance community connection. Our approach leverages extensive experience in strategy and planning for fresh food, produce and specialty markets, and expertise in feasibility and commercial strategy development to deliver long-term sustainable benefit for the Market and its traders. It highlights the strategic benefits of establishing an activated destination retail food precinct to support sustainable operations, deliver extended trading and employment opportunities, and expand and diversify market engagement.

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