The HOTA precinct redefines the Gold Coast’s cultural landscape, transforming former civic offices into a leading arts and lifestyle destination. Maytrix delivered the comprehensive HOTA Commercialisation Strategy, defining strategic, cultural, and commercial priorities for the precinct’s staged development. This strategy underpinned the realisation of the $60.5M HOTA Gallery and set the framework for integrating creative industries, event capacity, and hospitality. The project advances regional identity, economic development, and cultural engagement, positioning the Gold Coast as a leader in Australia’s cultural economy.

Email: projects@maytrixconsulting.group 

Location: Gold Coast QLD

The $25M redevelopment reinstated Broadmeadows Town Hall as a landmark civic and cultural venue. Maytrix delivered commercial strategy, operational planning, concept and design documentation for hospitality infrastructure, enabling sustainable operations, venue hire, flexible programming and multi-space activation across a multi-level civic facility.

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Location: Broadmeadows VIC

The Round, a $214 million redevelopment of the Whitehorse Performing Arts Centre, reframes culture as the centre of community engagement and connection. Maytrix scoped and delivered design for comprehensive kitchens, bars, and conferencing facilities, embedding flexibility and scale from early planning. Engaged over multiple stages, Maytrix co-delivered the Business Plan and Governance framework to relauch The Round. The major performing arts and conference venue stands as a cultural beacon for the region, fostering creativity, sustainability and civic pride.

Email: projects@maytrixconsulting.group

Location: Nunawading VIC

Music Market anchors Collingwood Yards as a $22M hub for Victoria’s live music industry, combining co-working, performance and songwriting spaces with sector leadership. Maytrix delivered the business case and operations plan, establishing governance, programming and membership strategies. The precinct delivers space for 43 residents and 116 events, fostering Melbourne’s creative music community.

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Location: Collingwood VIC

A 10-year business plan supports Bunjil Place in becoming the civic and cultural heart of Melbourne’s south-east, uniting gallery, library and performing arts venues under a shared strategic vision. Maytrix led the delivery of the Bunjil Place vision and business plan to reframe operations across multiple culture;, commercial and civic functions. The comprehensive Business Plan identified opportunities for income diversification, service efficiencies and programming to drive regional vibrancy and tourism.

• Email: projects@maytrixconsulting.group

• Location: Narre Warren VIC