Projects
HOTA Commercial Development Strategy
The HOTA precinct redefines the Gold Coast’s cultural landscape, transforming former civic offices into a leading arts and lifestyle destination. Maytrix delivered the comprehensive HOTA Commercialisation Strategy, defining strategic, cultural, and commercial priorities for the precinct’s staged development. This strategy underpinned the realisation of the $60.5M HOTA Gallery and set the framework for integrating creative industries, event capacity, and hospitality. The project advances regional identity, economic development, and cultural engagement, positioning the Gold Coast as a leader in Australia’s cultural economy.
Email: projects@maytrixconsulting.group
Location: Gold Coast QLD
HOTA Gallery Development
The HOTA precinct redefines the Gold Coast’s cultural landscape, transforming former civic offices into a leading arts and lifestyle destination. Maytrix delivered the comprehensive HOTA Commercialisation Strategy, early planning and scoping for the $60.5 million HOTA Gallery for retail, dining, bar, function and events integration.
HOTA Gallery rises as a defining element of the Gold Coast’s cultural precinct – HOTA, Home of the Arts. Its is the third realised stage of HOTA and is home to the City of Gold Coast’s extensive collection of art and cultural artefacts.
HOTA advances regional identity, economic development, and cultural engagement, positioning the Gold Coast as a leader in Australia’s cultural economy.
Image: ARM Architecture
Email: projects@maytrixconsulting.group
Location: Gold Coast QLD
CitiPower Centre Development
Maytrix shaped the project’s commercial and design direction, embedding operational frameworks and managing operator procurement to realise comprehensive café and hospitality facilities at the $40M CitiPower Centre at Junction Oval. This integrated approach underpinned the establishment of Victoria’s elite cricket headquarters, ensuring that commercial, operational, and design objectives were aligned from the outset.
Image: Cox Architecture
Email: projects@maytrixconsulting.group
Location: St Kilda VIC
Yalukit William Nature Reserve Gateway Development
A gateway vision for $22M Yalukit William Nature Reserve maximises access, amenity and stewardship. Maytrix shapes commercial planning and design for the Gateway Cafe. The cafe anchors the precinct strengthening cultural value, environmental health and future benefit for this unique landscape.
Image: Canvas Projects
Email: projects@maytrixconsulting.group
Location: Elsternwick VIC
Rippon Lea Estate Commercial Strategy
Rippon Lea Estate balances heritage with enhanced visitor services. Developed the food and beverage strategy and led procurement planning to activate gardens, mansion and event spaces. The strategy protects heritage value while enabling sustainable operations and improved visitor experiences in this cultural destination.
Email: projects@maytrixconsulting.group
Location: Elsternwick VIC
Heritage Conservation Management Plan Process Review
A statewide review of NSW heritage practices improves stewardship and policy clarity. Supported implementation design and led stakeholder workshops to test recommendations. The endorsed review enables better governance, transparency and digital tools to deliver a cost-effective and sustainable heritage framework.
Email: projects@maytrixconsulting.group
Location: Sydney NSW
Melbourne University Boat Sheds Redevelopment
A complex heritage project extends Australia’s oldest rowing club facility within a riverside parkland site. Scoped and analysed hospitality needs, developed the design brief, and led operator procurement to support multifunctional community use and financial sustainability.
Email: projects@maytrixconsulting.group
Location: Melbourne VIC
Liverpool Health & Academic Precinct Development
The $790M Liverpool Health & Academic Precinct transforms healthcare delivery in south-western Sydney. Maytrix informed the Business Case, staging, and design, delivering a Retail Master Plan and Retail Strategy to support viable and sustainable retail operations. Retail planning scoped hubs, mix, areas, and logistics solutions to ensure the precinct’s efficient long-term functionality, supporting innovation, healthcare access, and wellbeing. The project positions the precinct as a centre for medical research and community health services, fostering collaboration and long-term community benefit in this rapidly growing region.
Image: Health NSW, Jacobs Architecture
Location: Liverpool NSW
Melbourne Sports Pavilion Redevelopment
Home to multiple leading clubs, the $6M Ernie Cropley Pavilion upgrade harnesses Maytrix’s strategy, design brief and procurement to balance stakeholder, community and MU Sport priorities for long-term sustainable operations.
Email: projects@maytrixconsulting.group
Location: Parkville VIC
RSEA Park Redevelopment
The $31M Moorabbin Reserve redevelopment renews RSEA Park as a premier AFL, VFL and community precinct. Scoped hospitality planning and activation strategies across event, spectator and function areas. The strategy embeds wellbeing and strengthens long-term community use and sustainable operations.
Email: projects@maytrixconsulting.group
Location: Moorabin NSW
Campbelltown Hospital Redevelopment
The $632M Stage 2 redevelopment of Campbelltown Hospital sets a new standard for community access and specialised care, seamlessly integrating retail services into the campus. Maytrix delivered a clear retail strategy, defining the vision and roadmap for retail services within the hospital and wider community. Retail planning prioritised connectivity, user experience, and operational efficiency, creating a cohesive environment where public zones and retail spaces contribute to wayfinding and enhanced connections across the broader community. The strategy supports sustainable operations, improved patient experiences, and ongoing community engagement in this rapidly growing region.
Image: Health NSW, Billard Leece Partnership
Location: Campbelltown NSW
Moonlight Cinema Procurement Melbourne Botanic Gardens
A summer tradition is revitalised to strengthen experience and preserve landscape. Developed the commercial brief and led procurement for Moonlight Cinema, securing a delivery partner to implement tiered offerings, program innovation and improved amenities. The strategy enhances sustainability, cultural value and revenue return for the Gardens.
Email: projects@maytrixconsulting.group
Location: East Melbourne VIC
Randwick Health & Innovation Precinct
The Prince of Wales Hospital Acute Services Building redefines the Randwick Health & Innovation Precinct into a world-class hub. Maytrix informed precinct masterplanning, the Acute Services Building business case, and delivered a Retail Strategy to enhance user engagement. Identifying key hubs, the strategy integrates retail services to support wellbeing while fostering healthcare innovation, forming part of over $1.5 billion of investment into the future of the Randwick campus. The project supports improved patient and visitor experience, sustainable operations, and ongoing community engagement in this leading health and research precinct.
Image: Health NSW, BVN Studio
Location: Randwick NSW
Dandenong Wellbeing Centre Development
The $42M Wellbeing Centre is the city’s largest infrastructure investment, delivering inclusive, accessible spaces that support health and wellbeing in one of Australia’s most culturally diverse municipalities. Maytrix delivered the food and beverage strategy, commercial approach, concept and design documentation for multiple cafés, kiosk and community function spaces to enable inclusive and sustainable operations.
Email: projects@maytrixconsulting.group
Location: Dandenong VIC
Broadmeadows Town Hall Redevelopment
The $25M redevelopment reinstated Broadmeadows Town Hall as a landmark civic and cultural venue. Maytrix delivered commercial strategy, operational planning, concept and design documentation for hospitality infrastructure, enabling sustainable operations, venue hire, flexible programming and multi-space activation across a multi-level civic facility.
Email projects@maytrixconsulting.group
Location: Broadmeadows VIC
New Shellharbour Hospital & Integrated Health Precinct
The $780M Shellharbour Hospital transforms healthcare for the Illawarra Shoalhaven region. Maytrix delivered the Retail Strategy, test fits and design brief to embed sustainable, user-focused operations. Retail connections promote wellness, accessibility and engagement across internal and external precinct zones.
Email projects@maytrixconsulting.group
Location: Shellharbour NSW
John Hunter Health & Innovation Precinct
The $790M John Hunter Health & Innovation Precinct transforms Liverpool Hospital into a Centre for Excellence and integrated Health and Academic Precinct. Working from early planning stages, Maytrix delivered a Retail Master Plan and Retail Strategy, resolving retail zones, logistics, and service delivery solutions across a staged redevelopment. Informed by extensive consultation and benchmarking, the strategy supports the development of multiple retail and food and beverage hubs, promoting sustainable operations and community access within this key innovation precinct. The project enhances clinical care, collaboration, and economic growth, positioning the precinct as a world-class health and research hub.
Image: Health NSW, BVN Studio
Email: projects@maytrixconsulting.group
Location: Newcastle NSW
Monash Staff Club Redevelopment
A strategic revitalisation transforms Monash University’s ageing Staff Club into a vibrant campus retreat, introducing artisanal café, bar, lounge and meeting rooms that foster community and connection. Maytrix led a comprehensive functional review, defined fit-out requirements and managed a targeted procurement to appoint a specialist operator. The modernised facility anchors social interaction, supports informal collaboration and provides enhanced amenity for staff, researchers and alumni on the Clayton campus.
Image JCB Architects
Location Collingwood VIC
State Library Victoria Business Case
State Library Victoria Business Case - Maytrix Consulting Group
The $88.1 million State Library Victoria Vision 2020 Redevelopment repositions Australia’s busiest library as a leading civic, educational and cultural institution. Maytrix shaped the commercial framework and design brief for hospitality and commercial operations for the business case. The redevelopment unites 23 buildings across a city block, expanding public space by 40% and seating by 70%, and establishing new circulation routes to anchor visitor experience and secure the Library’s role as a contemporary platform for learning, culture and innovation. Restoration of Ian Potter Queen’s Hall is the centrepiece of the project. Leveraging retail and hospitality to support long-term sustainability, the business case balanced access, diversified programming and commercial activities to secure funding and position State Library Victoria as a world-class institution, integrating heritage with modern functionality for future generations.
Image: Architectus + Schmidt Hammer Lassen Architects
Location Melbourne VIC
Perth Zoo Cafe & Function Centre Precinct Business Case & Design
Perth Zoo’s $231M master plan includes a new café and event precinct around its heritage carousel. Maytrix delivered the commercial strategy, informing the master plan and business case, comprehensive design brief and procurement framework aligned to education and sustainability goals. The strategy supports tourism growth and conservation impact through improved visitor experience.
Image Hassell WA
Email projects@maytrixconsulting.group
Location: Perth WA