The HOTA precinct redefines the Gold Coast’s cultural landscape, transforming former civic offices into a leading arts and lifestyle destination. Maytrix delivered the comprehensive HOTA Commercialisation Strategy, defining strategic, cultural, and commercial priorities for the precinct’s staged development. This strategy underpinned the realisation of the $60.5M HOTA Gallery and set the framework for integrating creative industries, event capacity, and hospitality. The project advances regional identity, economic development, and cultural engagement, positioning the Gold Coast as a leader in Australia’s cultural economy.

Email: projects@maytrixconsulting.group 

Location: Gold Coast QLD

A strategic business case guides the renewal of Dandenong Market’s Market Square precinct. Modelled demand, socio-economic benefits and upgrades to address ageing infrastructure, boost employment and support programming. The framework secures investment and protects the market’s role as a community and commercial anchor for the future.

Image: Tandem Studio

Email: projects@maytrixconsulting.group

Location: Dandenong VIC

A strategic review led to the transformation of the H.C. Coombes Centre, a dedicated conference and accommodation facility for the Reserve Bank of Australia. Maytrix was appointed to deliver a performance review to asess the long term feasibility of the Centre. Maytrix scoped and informed the staged implementation plan which estsblished demand, repositioned the Centre, removing operational barriers, improving guest experience, and informing facility upgrades. The result was a business transformation, with increased demand and a full refurbishment, including 31 guest rooms and enhanced amenities. The Centre is now a high-performing executive education and conferencing asset.

Image: HC Coombes Centre, Reserve Bank of Australia

Email projects@maytrixconsulting.group

Location Kirribilli NSW

The $35M redevelopment delivers a purpose-built home for the Vietnam Veterans Museum in Newhaven. Scoped commercial opportunities integrated with flexible design and programming. The project improves access, exhibition capacity and operational sustainability, with $10M early funding secured to support this nationally significant cultural project.

Email: projects@maytrixconsulting.group 

Location: Newhaven VIC

The $25M redevelopment reinstated Broadmeadows Town Hall as a landmark civic and cultural venue. Maytrix delivered commercial strategy, operational planning, concept and design documentation for hospitality infrastructure, enabling sustainable operations, venue hire, flexible programming and multi-space activation across a multi-level civic facility.

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Location: Broadmeadows VIC

The $36.5M Rockhampton Museum of Art anchors a new cultural precinct linking heritage laneways and expanding gallery functions. Maytrix led the feasibility, business case and informed design, enabling significant new exhibition, education and storage spaces that support regional economic growth.

Email projects@maytrixconsulting.group

Location: Rockhampton QLD

State Library Victoria Business Case - Maytrix Consulting Group

The $88.1 million State Library Victoria Vision 2020 Redevelopment repositions Australia’s busiest library as a leading civic, educational and cultural institution. Maytrix shaped the commercial framework and design brief for hospitality and commercial operations for the business case. The redevelopment unites 23 buildings across a city block, expanding public space by 40% and seating by 70%, and establishing new circulation routes to anchor visitor experience and secure the Library’s role as a contemporary platform for learning, culture and innovation. Restoration of Ian Potter Queen’s Hall is the centrepiece of the project. Leveraging retail and hospitality to support long-term sustainability, the business case balanced access, diversified programming and commercial activities to secure funding and position State Library Victoria as a world-class institution, integrating heritage with modern functionality for future generations.

Image: Architectus + Schmidt Hammer Lassen Architects

• Email projects@maytrixconsulting.group

• Location Melbourne VIC

Perth’s $102M Aboriginal Cultural Centre anchors the Whadjuk Noongar Boodja, translating six seasons into architecture and public space. Developed the commercial blueprint for dining and events to embed employment pathways and sustainable revenue. The operations roadmap aligns cultural heritage and destination tourism for lasting social and economic value.

Maytrix defined the brief and led design engagement for the Cloud Canopy at Fed Square, Melbourne’s civic heart. Suspended at the apex, this innovative installation extends engagement and enables year-round use, opening new possibilities for programming, public participation, and hospitality integration. The Canopy’s lightweight hexagonal form provides shade, weather protection, and a striking visual identity. Maytrix worked with tenants and stakeholders to realise this dynamic public room, transforming the eastern edge into a vibrant civic node and reinforcing Fed Square’s role as a global cultural destination.
- Email: projects@maytrixconsulting.group
- Location: Melbourne VIC