The $35M redevelopment delivers a purpose-built home for the Vietnam Veterans Museum in Newhaven. Scoped commercial opportunities integrated with flexible design and programming. The project improves access, exhibition capacity and operational sustainability, with $10M early funding secured to support this nationally significant cultural project.

Email: projects@maytrixconsulting.group 

Location: Newhaven VIC

Maytrix delivered a comprehensive Commercial and Operations Plan to guide the relaunch of the $12.7M Hyphen Wodonga Gallery Library. This supported the creation of a dynamic, accessible arts and cultural precinct in Wodonga. The strategy integrated gallery and library functions, improved operational and cost efficiencies, and identified new revenue streams and funding opportunities. Maytrix established a sustainable operating framework and future-proofed the model for growth and community engagement. Hyphen now offers flexible programming, public art, digital infrastructure, and educational and cultural experiences for all ages, strengthening Wodonga’s civic and cultural presence.

• Email: projects@maytrixconsulting.group 

• Location: Wodonga VIC

State Library Victoria Business Case - Maytrix Consulting Group

The $88.1 million State Library Victoria Vision 2020 Redevelopment repositions Australia’s busiest library as a leading civic, educational and cultural institution. Maytrix shaped the commercial framework and design brief for hospitality and commercial operations for the business case. The redevelopment unites 23 buildings across a city block, expanding public space by 40% and seating by 70%, and establishing new circulation routes to anchor visitor experience and secure the Library’s role as a contemporary platform for learning, culture and innovation. Restoration of Ian Potter Queen’s Hall is the centrepiece of the project. Leveraging retail and hospitality to support long-term sustainability, the business case balanced access, diversified programming and commercial activities to secure funding and position State Library Victoria as a world-class institution, integrating heritage with modern functionality for future generations.

Image: Architectus + Schmidt Hammer Lassen Architects

• Email projects@maytrixconsulting.group

• Location Melbourne VIC

A 10-year business plan supports Bunjil Place in becoming the civic and cultural heart of Melbourne’s south-east, uniting gallery, library and performing arts venues under a shared strategic vision. Maytrix led the delivery of the Bunjil Place vision and business plan to reframe operations across multiple culture;, commercial and civic functions. The comprehensive Business Plan identified opportunities for income diversification, service efficiencies and programming to drive regional vibrancy and tourism.

• Email: projects@maytrixconsulting.group

• Location: Narre Warren VIC