A unique fusion of art, architecture and landscape defines Heide’s place in Australian culture, strengthened by strategic hospitality renewal. Repositioned café and event operations to celebrate heritage gardens, extend dwell time and deepen visitor engagement with Heide’s evolving cultural identity.

The $780M new Shellharbour Integrated Health Precinct transforms healthcare for the Illawarra Shoalhaven region. Maytrix delivered the Retail Strategy, test fits and design brief to embed sustainable, user-focused operations. Retail connections promote wellness, accessibility and engagement across internal and external precinct zones.

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• Location Shellharbour NSW

A strategic revitalisation transforms Monash University’s ageing Staff Club into a vibrant campus retreat, introducing artisanal café, bar, lounge and meeting rooms that foster community and connection. Maytrix led a comprehensive functional review, defined fit-out requirements and managed a targeted procurement to appoint a specialist operator. The modernised facility anchors social interaction, supports informal collaboration and provides enhanced amenity for staff, researchers and alumni on the Clayton campus.
Image JCB Architects

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• Location Collingwood VIC

State Library Victoria Business Case - Maytrix Consulting Group

The $88.1 million State Library Victoria Vision 2020 Redevelopment repositions Australia’s busiest library as a leading civic, educational and cultural institution. Maytrix shaped the commercial framework and design brief for hospitality and commercial operations for the business case. The redevelopment unites 23 buildings across a city block, expanding public space by 40% and seating by 70%, and establishing new circulation routes to anchor visitor experience and secure the Library’s role as a contemporary platform for learning, culture and innovation. Restoration of Ian Potter Queen’s Hall is the centrepiece of the project. Leveraging retail and hospitality to support long-term sustainability, the business case balanced access, diversified programming and commercial activities to secure funding and position State Library Victoria as a world-class institution, integrating heritage with modern functionality for future generations.

Image: Architectus + Schmidt Hammer Lassen Architects

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• Location Melbourne VIC

A procurement strategy and delivery model reframed hospitality and retail operations across Melbourne, Healesville and Werribee campuses. The group-wide catering strategy—underpinned by benchmarking and operational planning—advances Zoos Victoria’s sustainability targets, enhances visitor experience and reinforces its position as a leader in conservation-driven public engagement.

Music Market anchors Collingwood Yards as a $22M hub for Victoria’s live music industry, combining co-working, performance and songwriting spaces with sector leadership. Maytrix delivered the business case and operations plan, establishing governance, programming and membership strategies. The precinct delivers space for 43 residents and 116 events, fostering Melbourne’s creative music community.

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Location: Collingwood VIC

Relaunched as a campus landmark, Potter Museum’s engagement, retail and F&B strategy integrated interdisciplinary learning, gallery, café and events to drive participation across university and public audiences.

Taronga Wildlife Retreat blends eco-tourism and wildlife immersion with luxury hospitality. Scoped food and beverage strategy and guest experience requirements for restaurant, lounge and rooms. The model integrates conservation, education and guest engagement, enhancing Taronga’s profile and mission delivery.

A comprehensive review of catering operations and benchmarking informed the development of strategies vital to enhancing visitor engagement and conservation storytelling. Procurement frameworks secured operators aligned with Taronga’s mission, while planning linked hospitality to wildlife precincts and events, reinforcing conservation leadership.

Perth Zoo’s $231M master plan includes a new café and event precinct around its heritage carousel. Maytrix delivered the commercial strategy, informing the master plan and business case, comprehensive design brief and procurement framework aligned to education and sustainability goals. The strategy supports tourism growth and conservation impact through improved visitor experience.

Image Hassell WA

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Location: Perth WA

Maytrix defined the brief and led design engagement for the Cloud Canopy at Fed Square, Melbourne’s civic heart. Suspended at the apex, this innovative installation extends engagement and enables year-round use, opening new possibilities for programming, public participation, and hospitality integration. The Canopy’s lightweight hexagonal form provides shade, weather protection, and a striking visual identity. Maytrix worked with tenants and stakeholders to realise this dynamic public room, transforming the eastern edge into a vibrant civic node and reinforcing Fed Square’s role as a global cultural destination.
- Email: projects@maytrixconsulting.group
- Location: Melbourne VIC

A dual-site heritage destination strengthens engagement and revenue through commercial planning. Led benchmarking, stakeholder workshops and operational analysis across programming, retail and cruise visitation. The strategy supports sustainable growth and aligns opportunities across Council-managed sites to build cultural, civic and economic return.

A visionary transformation of a former quarry into a bold botanic landscape reimagines the visitor experience. Scoped and planned hospitality, education and event infrastructure across both stages of the Australian Garden, aligning with conservation goals and enhancing community connection, educational outcomes and operational sustainability.

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• Location: Cranbourne VIC

The $330M New Eurobodalla Regional Hospital delivers a significantly expanded Level 4 health facility for the region. Maytrix delivered a comprehensive Retail Strategy and Functional Design Brief, scoping opportunities to foster engagement, collaboration, and community wellbeing. The strategy addresses regional needs including back-of-house logistics, sustainable operations, and access to quality retail services. The hospital is a pilot project under the ‘Connecting with Country’ initiative, ensuring a culturally inclusive environment. The project supports patient-centred care, community health, and ongoing innovation in regional healthcare delivery.

Image: Health NSW, Architectus Conrad Gargett

• Email: projects@maytrixconsulting.group

• Location: Eurobodalla NSW