Melbourne Cricket Ground Hospitality Procurement

Stadiums • Community SportsProcurement

13 June

Written By Sharyn May

Melbourne Cricket Ground Hospitality Procurement

Client
Melbourne Cricket Club

Location
Melbourne VIC

Traditional Custodians
Wurundjeri

The Melbourne Cricket Ground is colossal. A meeting place. A place where greatness is born. An iconic ground, on sacred land, and part of the social fabric of Australia—where memories are forged across generations, codes, and cultures. A place where experience matches vision—a global benchmark for innovation, service excellence, and community impact.

The largest stadium in the Southern Hemisphere, the 'G' is unmatched in scale, complexity, and public reach. The MCG is a live venue that is continually evolving and innovating in the heart of Melbourne's sports and entertainment precinct.

Custodian of the MCG, the Melbourne Cricket Club is the largest membership club in sport. It has a proud history of excellence, driven to deliver exceptional experiences. The Club is synonymous with sport, and sport is in Australia's DNA.

The procurement of a decades-long food and beverage contract was an opportunity to reset hospitality services at scale; to realign priorities, redefine excellence in hospitality and service, and reframe operations through strategic alignment of vision and purpose.

Maytrix led the procurement of the landmark hospitality services contract for the MCG. Match day and non-match day hospitality operations include over 200 food and beverage venues: kiosks and concessions, cafés and bars, member dining, corporate and event spaces.

The contract redefines the partnership, reframing hospitality as a core pillar of experience, aligning customer care, and driving engagement and investment through partnership. It embeds service, sustainability, innovation, and excellence—a strategic alignment of vision and purpose to ensure the Melbourne Cricket Ground remains one of the world’s premier sporting venues through ongoing investment, innovation, and high standards of management.

Anchor to Australia’s premier sporting precinct, the MCG is a unique operating environment. Through service and operations, commercial and investment priorities, and strategic alignment, the contract delivers innovation, service excellence, investment, and alignment.