A strategic retendering of MCG hospitality services transforms touchpoints across Australia’s premier sporting venue. Shaped the procurement strategy and led the competitive process that secured Delaware North under a seven-year partnership, embedding KPIs, revenue models and reinvestment frameworks to sustain world-class service across all events.

Maytrix shaped the project’s commercial and design direction, embedding operational frameworks and managing operator procurement to realise comprehensive café and hospitality facilities at the $40M CitiPower Centre at Junction Oval. This integrated approach underpinned the establishment of Victoria’s elite cricket headquarters, ensuring that commercial, operational, and design objectives were aligned from the outset.

Image: Cox Architecture

Email: projects@maytrixconsulting.group

Location: St Kilda VIC

A gateway vision for $22M Yalukit William Nature Reserve maximises access, amenity and stewardship. Maytrix shapes commercial planning and design for the Gateway Cafe. The cafe anchors the precinct strengthening cultural value, environmental health and future benefit for this unique landscape.

Image: Canvas Projects

Email: projects@maytrixconsulting.group

Location: Elsternwick VIC

A complex heritage project extends Australia’s oldest rowing club facility within a riverside parkland site. Scoped and analysed hospitality needs, developed the design brief, and led operator procurement to support multifunctional community use and financial sustainability.

Email: projects@maytrixconsulting.group 

Location: Melbourne VIC

Home to multiple leading clubs, the $6M Ernie Cropley Pavilion upgrade harnesses Maytrix’s strategy, design brief and procurement to balance stakeholder, community and MU Sport priorities for long-term sustainable operations.

Email: projects@maytrixconsulting.group

Location: Parkville VIC

The $31M Moorabbin Reserve redevelopment renews RSEA Park as a premier AFL, VFL and community precinct. Scoped hospitality planning and activation strategies across event, spectator and function areas. The strategy embeds wellbeing and strengthens long-term community use and sustainable operations.

Email: projects@maytrixconsulting.group 

Location: Moorabin NSW

A summer tradition is revitalised to strengthen experience and preserve landscape. Developed the commercial brief and led procurement for Moonlight Cinema, securing a delivery partner to implement tiered offerings, program innovation and improved amenities. The strategy enhances sustainability, cultural value and revenue return for the Gardens.

Email: projects@maytrixconsulting.group 

Location: East Melbourne VIC

The $42M Wellbeing Centre is the city’s largest infrastructure investment, delivering inclusive, accessible spaces that support health and wellbeing in one of Australia’s most culturally diverse municipalities. Maytrix delivered the food and beverage strategy, commercial approach, concept and design documentation for multiple cafés, kiosk and community function spaces to enable inclusive and sustainable operations.

Email: projects@maytrixconsulting.group 

Location: Dandenong VIC

Perth Zoo’s $231M master plan includes a new café and event precinct around its heritage carousel. Maytrix delivered the commercial strategy, informing the master plan and business case, comprehensive design brief and procurement framework aligned to education and sustainability goals. The strategy supports tourism growth and conservation impact through improved visitor experience.

Image Hassell WA

Email projects@maytrixconsulting.group 

Location: Perth WA