A strategic retendering of MCG hospitality services transforms touchpoints across Australia’s premier sporting venue. Shaped the procurement strategy and led the competitive process that secured Delaware North under a seven-year partnership, embedding KPIs, revenue models and reinvestment frameworks to sustain world-class service across all events.

Maytrix shaped the project’s commercial and design direction, embedding operational frameworks and managing operator procurement to realise comprehensive café and hospitality facilities at the $40M CitiPower Centre at Junction Oval. This integrated approach underpinned the establishment of Victoria’s elite cricket headquarters, ensuring that commercial, operational, and design objectives were aligned from the outset.

Image: Cox Architecture

Email: projects@maytrixconsulting.group

Location: St Kilda VIC

A complex heritage project extends Australia’s oldest rowing club facility within a riverside parkland site. Scoped and analysed hospitality needs, developed the design brief, and led operator procurement to support multifunctional community use and financial sustainability.

Email: projects@maytrixconsulting.group 

Location: Melbourne VIC

Home to multiple leading clubs, the $6M Ernie Cropley Pavilion upgrade harnesses Maytrix’s strategy, design brief and procurement to balance stakeholder, community and MU Sport priorities for long-term sustainable operations.

Email: projects@maytrixconsulting.group

Location: Parkville VIC

The $31M Moorabbin Reserve redevelopment renews RSEA Park as a premier AFL, VFL and community precinct. Scoped hospitality planning and activation strategies across event, spectator and function areas. The strategy embeds wellbeing and strengthens long-term community use and sustainable operations.

Email: projects@maytrixconsulting.group 

Location: Moorabin NSW

A summer tradition is revitalised to strengthen experience and preserve landscape. Developed the commercial brief and led procurement for Moonlight Cinema, securing a delivery partner to implement tiered offerings, program innovation and improved amenities. The strategy enhances sustainability, cultural value and revenue return for the Gardens.

Email: projects@maytrixconsulting.group 

Location: East Melbourne VIC

A procurement strategy and delivery model reframed hospitality and retail operations across Melbourne, Healesville and Werribee campuses. The group-wide catering strategy—underpinned by benchmarking and operational planning—advances Zoos Victoria’s sustainability targets, enhances visitor experience and reinforces its position as a leader in conservation-driven public engagement.

Taronga Wildlife Retreat blends eco-tourism and wildlife immersion with luxury hospitality. Scoped food and beverage strategy and guest experience requirements for restaurant, lounge and rooms. The model integrates conservation, education and guest engagement, enhancing Taronga’s profile and mission delivery.

A comprehensive review of catering operations and benchmarking informed the development of strategies vital to enhancing visitor engagement and conservation storytelling. Procurement frameworks secured operators aligned with Taronga’s mission, while planning linked hospitality to wildlife precincts and events, reinforcing conservation leadership.

Perth Zoo’s $231M master plan includes a new café and event precinct around its heritage carousel. Maytrix delivered the commercial strategy, informing the master plan and business case, comprehensive design brief and procurement framework aligned to education and sustainability goals. The strategy supports tourism growth and conservation impact through improved visitor experience.

Image Hassell WA

Email projects@maytrixconsulting.group 

Location: Perth WA

A dual-site heritage destination strengthens engagement and revenue through commercial planning. Led benchmarking, stakeholder workshops and operational analysis across programming, retail and cruise visitation. The strategy supports sustainable growth and aligns opportunities across Council-managed sites to build cultural, civic and economic return.

A visionary transformation of a former quarry into a bold botanic landscape reimagines the visitor experience. Scoped and planned hospitality, education and event infrastructure across both stages of the Australian Garden, aligning with conservation goals and enhancing community connection, educational outcomes and operational sustainability.

• Email projects@maytrixconsulting.group

• Location: Cranbourne VIC