Perth’s 10-year plan embeds arts and creativity in urban life and identity. Shaped goals and investment pathways to support industries and revitalisation. The strategy positions culture as a driver for wellbeing, tourism and the economy, sustaining inclusive growth for future generations.

Email: projects@maytrixconsulting.group 

Location: Perth WA

Dandenong New Art is a transformative cultural initiative and a cornerstone of Greater Dandenong’s multicultural arts ecosystem. Located in the heart of Australia’s most culturally diverse community, DNA operates as a dynamic gallery and creative hub. Maytrix delivered a robust business and operations plan and governance framework, integrating commercial activity with program strategy to ensure sustainable operations. The $12 million development features café and retail opportunities, community, creative and workshop spaces, and public art. DNA strengthens the cultural precinct by building participation and establishing Dandenong’s profile as a destination for contemporary art and creative engagement.

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Location: Dandenong VIC

Rippon Lea Estate balances heritage with enhanced visitor services. Developed the food and beverage strategy and led procurement planning to activate gardens, mansion and event spaces. The strategy protects heritage value while enabling sustainable operations and improved visitor experiences in this cultural destination.

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Location: Elsternwick VIC

A strategic review led to the transformation of the H.C. Coombes Centre, a dedicated conference and accommodation facility for the Reserve Bank of Australia. Maytrix was appointed to deliver a performance review to asess the long term feasibility of the Centre. Maytrix scoped and informed the staged implementation plan which estsblished demand, repositioned the Centre, removing operational barriers, improving guest experience, and informing facility upgrades. The result was a business transformation, with increased demand and a full refurbishment, including 31 guest rooms and enhanced amenities. The Centre is now a high-performing executive education and conferencing asset.

Image: HC Coombes Centre, Reserve Bank of Australia

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Location Kirribilli NSW

A statewide review of NSW heritage practices improves stewardship and policy clarity. Supported implementation design and led stakeholder workshops to test recommendations. The endorsed review enables better governance, transparency and digital tools to deliver a cost-effective and sustainable heritage framework.

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Location: Sydney NSW

A complex heritage project extends Australia’s oldest rowing club facility within a riverside parkland site. Scoped and analysed hospitality needs, developed the design brief, and led operator procurement to support multifunctional community use and financial sustainability.

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Location: Melbourne VIC

Home to multiple leading clubs, the $6M Ernie Cropley Pavilion upgrade harnesses Maytrix’s strategy, design brief and procurement to balance stakeholder, community and MU Sport priorities for long-term sustainable operations.

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Location: Parkville VIC

The $25M redevelopment reinstated Broadmeadows Town Hall as a landmark civic and cultural venue. Maytrix delivered commercial strategy, operational planning, concept and design documentation for hospitality infrastructure, enabling sustainable operations, venue hire, flexible programming and multi-space activation across a multi-level civic facility.

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Location: Broadmeadows VIC

The SLNSW redevelopment transforms heritage areas into galleries, learning centres and revitalised amenities. Maytrix scoped commercial and servicing requirements and shaped the business case. The strategy balances library priorities with sustainable operations, expanding public access and securing the Library’s future as a civic and cultural anchor.

Ipswich’s arts strategy guides growth and cultural leadership over two decades. Maytrix co-delivered the defining strategy, distilling community engagement into a shared vision and shaping the strategy and governance framework. The plan integrates creativity into daily life, strengthens wellbeing, and stimulates investment and innovation in the cultural economy.

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Location: Ipswich QLD

State Library Victoria Business Case - Maytrix Consulting Group

The $88.1 million State Library Victoria Vision 2020 Redevelopment repositions Australia’s busiest library as a leading civic, educational and cultural institution. Maytrix shaped the commercial framework and design brief for hospitality and commercial operations for the business case. The redevelopment unites 23 buildings across a city block, expanding public space by 40% and seating by 70%, and establishing new circulation routes to anchor visitor experience and secure the Library’s role as a contemporary platform for learning, culture and innovation. Restoration of Ian Potter Queen’s Hall is the centrepiece of the project. Leveraging retail and hospitality to support long-term sustainability, the business case balanced access, diversified programming and commercial activities to secure funding and position State Library Victoria as a world-class institution, integrating heritage with modern functionality for future generations.

Image: Architectus + Schmidt Hammer Lassen Architects

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• Location Melbourne VIC

Perth’s $102M Aboriginal Cultural Centre anchors the Whadjuk Noongar Boodja, translating six seasons into architecture and public space. Developed the commercial blueprint for dining and events to embed employment pathways and sustainable revenue. The operations roadmap aligns cultural heritage and destination tourism for lasting social and economic value.